1. Current business environment
2. The image of a salesman
3. Effective communication
4. Cost-Price-Value Relationship
5. Elevator Pitch
6. Difference between Sales & Marketing
7. Motivation – concepts & applications
8. Who is your customer?
9. Understanding target market & competition
10. Understanding Customers – personality, ego, power dynamics
11. Goal setting
12. Lead generation for getting new customers
13. Key Account Management
14. Neutralizing Competition
15. Sales Planning
16. Profitability & Debtors Management
17. Interpersonal skills
18. Ethics in selling
19. Importance of Attitude
20. Working with Teams & Leadership
21. Conflict Management
22. Stress Management
23. Presentation Skills